InstacartRole: Senior Growth Designer2026
Instacart+ Lifecycle Incentive Instacart wanted to increase adoption and engagement among Instacart+ members through lifecycle marketing. I partnered with Product Marketing, and copywriters to create scalable CRM campaigns, product updates, and App Store assets that improved customer engagement across multiple touchpoints.
Instacart Customer Growth InitiativesDesigned customer lifecycle campaigns and product marketing experiences that helped drive engagement, retention, and conversion. From promotional landing pages to CRM emails and paid media, I created scalable assets that supported growth initiatives across multiple customer touchpoints.
Instacart ASO Screens Holiday update of the App Store Optimization (ASO) screens designed to highlight key features and drive app downloads.
Instacart
Founded in 2012, Instacart is a grocery technology company dedicated to transforming how people shop for everyday essentials. They connect customers with retailers through a seamless digital platform that brings groceries and household goods directly to their door.
Serving as a bridge between consumers and retailers, Instacart combines technology, logistics, and data to simplify the shopping experience. Through convenience and innovation, they make it easier for people to access the products they need, when and how they want them.
TEAM
Growth Design Lead: June Lee
Design: Nora Molinaro
Copywriters: Grace Cha, Ellie Clark, Hannah Dalpia