Gatorade

Agency: Swift
Creative Director: Kimi Peterson
Art Directors: Guy Overfelt, Braden Clark
Designer: Nora Molinaro
Software: Photoshop, AfterEffects
Year: 2022

Every year, Gatorade honors the best high school athlete in each sport with the coveted award: Player of the Year. It’s a huge undertaking to recognize each athlete on social. Swift partners with Gatorade on social strategy and content creation. We made Gatorade’s First NFT pack to celebrate the 2021-2022 Players of the Year. In addition to 12 player cards that were sold on OneOf.com, Swift executed a full social plan. All NFT packs sold out!