3% Conference Sponsorship Reel

Studio: Framestore Chicago
Creative Director: Danny DelPurgatorio
Designer: Nora Molinaro
Animators: Nora Molinaro and Alma Kim
Software: Illustrator, Photoshop, AfterEffects
Year: 2019

Until The 3% Movement came along, only 3% of all U.S. Creative Directors were women. Through a mix of content, community and professional development, the number of female CDs has risen to 29% while giving agencies a clear road map of ways to champion female creative talent and leadership. The movement includes a 2-day annual fall conference, one-day MiniCons in cities around the world, a Certification Program, agency consulting programs, a vibrant online community, a live Super Bowl Tweetup, a student scholarship fund, a business blog and more.