Instacart CRM & PDM Initiatives
Instacart ASO Screens
Instacart
Founded in 2012, Instacart is a grocery technology company dedicated to transforming how people shop for everyday essentials. They connect customers with retailers through a seamless digital platform that brings groceries and household goods directly to their door.
Serving as a bridge between consumers and retailers, Instacart combines technology, logistics, and data to simplify the shopping experience. Through convenience and innovation, they make it easier for people to access the products they need, when and how they want them.
TEAM
SUB-BRAND: GLAAD Media Awards (2025)
SUB-BRAND: 2024 GLAAD Pride Campaign
GLAAD
Founded in 1985, GLAAD is a nonprofit organization dedicated to LGBTQ advocacy and cultural change. They work to ensure fair, accurate, and inclusive representation and create national and local programs that advance LGBTQ acceptance.
Serving as a storyteller, media force, resource, and advocate, GLAAD tackles tough issues and provokes dialogue so that authentic LGBTQ stories are seen, heard, and actualized.
TEAM
NIKE Storefinder Campaign
lANDING PAGE DESIGN
NIKE Holiday Campaign (Gifts that Move You) A 360° holiday gifting campaign for Nike designed to inspire effortless, feel-good shopping across digital touchpoints.
AKQA
Founded in 1994, AKQA is a global design and innovation company dedicated to creating impactful digital experiences. They partner with leading brands to design products, services, and campaigns that blend creativity with technology.
Serving as a creative and strategic partner, AKQA combines design, data, and engineering to solve complex challenges and drive meaningful brand connections. Through innovation and storytelling, they shape how people interact with the world’s most forward-thinking companies.
During my time at AKQA, I was retained on the Nike team.
TEAM
Gatorade A digital collectible experience for Gatorade celebrating its Player of the Year athletes through a series of NFT trading cards.
Gatorade
Swift
Founded with a focus on agility and modern brand building, Swift Agency (now VML) is a creative agency dedicated to crafting culturally relevant brand experiences. They partner with emerging and established brands to develop strategy, design, and campaigns that resonate in a fast-moving digital landscape.
Serving as a collaborative and adaptive partner, Swift Agency blends creativity, insight, and execution to help brands move with speed and clarity. Through thoughtful storytelling and design, they create work that connects with audiences and drives meaningful growth.
During my time at Swift, I was retained on the Gatorade team.
TEAM